What is Pasvu?
WHERE OUR INSPIRATION COMES FROM.
Pas Vu – from the French Not seen or Never seen. The name was born with the purpose of creating a brand with a never before seen proposal. Accessories with quality, differentiated and modern design, that inspire and transform. In addition to minimalism and urban footprint. Our inspiration comes from France, from the charm and romanticism of the Belle Époque, to the modernism and refinement of today.
Read details on how we arrived at this concept.
“After seeing a Zara campaign, with French music in the background, I decided that I would use France as inspiration, a country that is known for its good taste and for creating fashion trends.
This was the starting point of the brand’s positioning. From there came naming studies. Until then, names of French communes or names of brands that already existed had appeared.
One day, at an unpretentious lunch, thinking about French words, Déjà vu came up, which means what has already happened or has already been seen. I immediately thought: the brand's proposal is something never seen before, I threw it into the translator and voilà! Pas vu . At the same moment, I felt something different there. There couldn’t be another name that would be more in line with the brand’s purpose.” Letícia - founder of the brand.
This is our identity. We were born to impact the accessories proposition in a way you've never seen before.